The service which works in Dublin supporting children at risk of begging has seen a huge decrease in the number of sightings and incidences of children begging on the streets.

Sudocrem® is delighted to present a cheque for €10,000 to the ISPCC today after a successful social media campaign reached its target before Christmas. Sudocrem®, the Irish household favourite teamed up with the children’s charity to raise money in the run up to Christmas, encouraging 6,000 new likes on the Sudocrem® Facebook page as a goal for donating the funds.