What is Cause Related Marketing?

 

It is a link between a commercial organisation and a charity that can be used by both parties to enhance their profiles and to help achieve their marketing objectives.  This is sometimes referred to as mutual social responsibility.

A Cause Related Marketing partnership with the ISPCC can combine your marketing objectives and the social objectives of the ISPCC.

 

Benefits to your company

Such a partnership can help your company to:

• Raise your corporate and brand awareness 
• Enhance your image within a specific target market
• Increase your sales and return on investment
• Build customer loyalty
• Improve team work
• Boost staff morale and commitment

 

Partnership Opportunities

Contact the Corporate Team for more information on Cause Related Marketing partnerships:

Email:   Corporate

Tel:       01 676 7960

 

Research by Business in the Community indicates that 81% of consumers are more likely to buy a product or service that is associated with a cause they care about.