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Homepage arrow Corporate Support arrow Corporate news arrow 06.01.12 - Sudocrem® donates €10,000 to the ISPCC after Facebook campaign success

06.01.12 - Sudocrem® donates €10,000 to the ISPCC after Facebook campaign success

06
Jan, 2012
Sudocrem® is delighted to present a cheque for €10,000 to the ISPCC today after a successful social media campaign reached its target before Christmas. Sudocrem®, the Irish household favourite teamed up with the children’s charity to raise money in the run up to Christmas, encouraging 6,000 new likes on the Sudocrem® Facebook page as a goal for donating the funds.

The campaign launched last October, with Sudocrem® calling out for new ‘likers’ on their Facebook page to reach the 6,000 target by Christmas Eve. Challenging the public to help raise money for the ISPCC proved a great success, with the page reaching the 6,000 total ahead of December 24th.          
 
Kevin Lillis, spokesperson for Sudocrem® commented: “We are delighted to have raised this €10,000 for the ISPCC and want to thank the public for helping by joining us on Facebook. As an Irish brand, it is great to team up with an Irish charity, and it was particularly special as Sudocrem® celebrated their 80 year anniversary.
 
Lloyd Byrne, spokesperson for the ISPCC said: ‘’We are very grateful to Sudocrem® for supporting the ISPCC and raising the €10,000. It’s really special for us to work with such an iconic Irish brand and we are thankful to the public too for their support on Facebook.’’
 
Developed as an antiseptic healing cream, Sudocrem® has been the first choice for generations of mums and healthcare professionals in its native Ireland and internationally since its formulation in 1931.