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'Children believe what they are told' Campaign

‘Children believe what they are told’
The ISPCC have released the 2011 Childline statistics highlighting the issue of emotional abuse.  In 2011 more than 54,000 contacts were made to the service by children experiencing some level of emotional abuse.  

To raise awareness of the damaging affects of emotional abuse the ISPCC have launched the ‘Children believe what they are told’ campaign.  

Following on from our Anti-Bullying Week, and the reaction to this from schools, parents and young people nationwide, we know that words can leave deep scars and have a long lasting negative impact on childrens self –esteem.

As part of our campaign, with the help of our great supporters Ogilvy, we have produced an online video and TV ad which stresses the serious issue of emotional abuse suffered by children in Ireland every single day, whether it is in their family home or the school yard.

The girl in our video encompasses the many stories we hear from children every day of the week, children who experience feelings of worthlessness, who feel unloved and feel they do not deserve to be happy.

Our print ads reflect the words used towards children. Words that are harmful to their self-esteem and feelings of self-worth, words that should never be spoken to any child.  

We are asking the Irish public to continue to show their compassion and support the work of the ISPCC by wearing an ISPCC Shield.  Shields can be bought for just €2 through our website, and in participating retail outlets, a full list of stores can be found here.  The Shield is a symbol of child protection, a symbol of hope and a reminder to every child that they are worth fighting for.

As a society we need to do more to protect children from harm and abuse that will echo deep inside into adulthood.  The ISPCC are here to support children through Childline as well as parents/teachers/schools through our dedicated support line which we operate every day 9-5.30pm