Cheerios Childline concerts took place annually between 1997 and 2014 and helped raise over €5 million for the Childline service. The annual concert was headlined by acts including Westlife, Boyzone, Olly Murs, The Script, Robbie Williams, Girls Aloud, S Club 7 and many others. All parties involved with the concerts provided their services free of charge, enabling 100 per cent of all monies raised to go directly to Childline.