Welcome to Ask Robyn

Thank you for reaching out and sharing your concern. It is completely understandable to feel worried after seeing programmes like this, especially when you realise your child may already be hearing about these figures from friends. You are not alone in this, and it is a really positive step that you are thinking about how to support your son early.

Understanding what your child may be hearing

At around 10 years old, children are naturally curious and influenced by what their peers are talking about. However, they often do not yet have the critical thinking skills to fully understand the messages behind certain online content. Because of this, they may repeat ideas or names without grasping the potential harm or meaning behind them.

Therefore, rather than assuming your son is already engaging deeply with this content, it can help to gently explore what he has heard and what he understands so far.

Starting the conversation in a safe way

It can feel daunting to bring this up, but keeping the conversation calm and open is key. You might begin by mentioning what you heard and asking simple, open questions such as what he knows about these people or what his friends are saying.

In addition, try to listen without reacting strongly at first. This helps your child feel safe to share honestly, which gives you a better understanding of his perspective.

Helping your child build awareness and resilience

Once the conversation has started, you can gradually introduce ideas about respect, kindness, and how not everything online reflects real life or healthy relationships. Keeping explanations simple and relatable will make them easier for your child to understand.

At the same time, it is important to reassure him that he can always come to you with questions about things he sees or hears online.

You may also find helpful guidance and practical tips through the ISPCC Parenting Hub on online safety: parenting-hub/online-safety/.

Practical steps you can take

• Create regular opportunities to chat about what your child is watching or hearing, for example during car journeys or at mealtimes
• Use parental controls and check privacy settings on devices while explaining to your child why these are in place
• Encourage critical thinking by asking questions like “what do you think about that?” or “does that seem kind or fair?”
• Stay connected with your child’s school where possible, as they may also be addressing similar topics with other children

You are already making a difference

By noticing this early and choosing to respond with care and openness, you are helping your son build the skills he needs to navigate online spaces safely. These small, ongoing conversations can have a lasting impact.

If you would like to talk some more about this our Support Line is open Monday-Friday 9:00am – 1:00pm on 01 5224300. Or you can email [email protected].

Thank you again for getting in touch. We wish you well.

Robyn