ISPCC honoured at the Media Awards 2025

ISPCC and leading independent full service advertising agency Javelin received the top accolade for the Best Collaboration Agency & Media Owner (Niche) at this year’s Media Awards for its national radio campaign ‘Once I was that Child’

The radio campaign, which was voiced by Saoirse Ronan, aimed to reveal the dark truths behind childhood in Ireland. ‘Once I was that Child’ was brought to full, terrible, haunting life by the power of Saoirse’s performance. The Blitz and Outrun actress urged the listener to think of and donate to the ISPCC, which needs public support to continue its essential work helping so many traumatised children and young people.       

The Media Awards, which took place in the Mansion House, on May 8, celebrate the teams behind the ideas, strategic and creative thinking and implementation which generate impact and business success. The categories reflect the fast-moving media landscape and recognise the talent who are driving the change.

ISPCC and Javelin also received a Silver award for ‘Once I was that Child’ in the Media Campaign Niche, a category limited to campaigns with a media budget of under €50,000.

Deirdre McNamara, Director, Marketing and Communications, ISPCC, says: “We’re absolutely delighted to receive this recognition. The awards are a testament to the passion, creativity and true collaborative spirit of our combined teams. Working with the Javelin team, we created a very important campaign. ‘Once I was that child’ is a reminder to us all that once innocence is stolen childhood is lost forever.”

ISPCC says a huge thank you to our fabulous volunteers

This National Volunteering Week (May 19-25, 2025), ISPCC wants   to say a huge thank you to all our wonderful volunteers who are always available to listen to children and young people 

We couldn’t provide the services and support we do without our selfless volunteers who go out of their way time and again to offer support to those who need it, whenever they need it, no matter the reason.

“Our dedicated volunteers and teams around the country listen and support children and young people, no matter what is on their mind or what they may be going through,” says Caroline O’Sullivan, ISPCC Director of Services. “Childline is there, unconditionally, for them. Our online chat service is ideal for children who may feel more comfortable seeking support by typing and messaging about what is going on for them.”

These conversations address serious challenges, with self-harm a big issue, as well as anxiety, stress over exams and family disagreements also being regularly discussed. For teens, body image and stress over social media is causing a lot of anxiety.

Ian Kinsella, a recent volunteer in ISPCC’s Dublin unit, says that children and young people need to be heard and need to be given their space without direction and judgment because they get that in so many other places. He says that “it is incredibly rewarding to see that you have made a difference in a child’s life, it’s priceless”.

As well as the 24/7 listening service, ISPCC also offers free Digital Mental Health and Wellbeing Programmes, two of which are available to parents/carers of either anxious children or teens while the third is aimed at teenagers experiencing low to moderate levels of anxiety. Users complete the programme under the guidance of a volunteer.

ISPCC volunteer Dee Higgins believes that the programmes are empowering for users of all ages. “It gives parents and young people a chance to deal with their anxieties before it becomes a huge issue,” she said, adding that “if parents can understand what their child is going through, that’s a huge step.”

The Childline 24/7 listening service is anonymous, a fact that Ian thinks really helps children and young people to express what’s on their mind to a supportive listener.

“So many people feel that they can’t talk to others about what’s going on in their lives,” says Val Beegan, a volunteer with Childline’s Limerick unit. Val knows all about what’s on the minds of children and young people as she’s been volunteering with Childline for over 25 years.

Val has been involved in every type of conversation from children devastated to be thrown out of their friends’ what’s app group to young people wanting to stop self-harming but unable to do so.

She is one of two volunteers in ISPCC’s Limerick office working on both Childline’s 24/7 listening service and its online digital mental health programmes. Val believes that levels of anxiety among children and young people have really exacerbated over the years. “It is so good to hear young people talking about it on the phone and opening up how it affects them.”

Val also sees the other side of the story, how parents can feel so helpless trying to help their children who are suffering from anxiety and is grateful to be involved in the Digital Mental Health and Wellbeing Programmes because she feels that they can make such a difference to children, young people and their parents.

They all need to be heard, says Val, and talking can make a real difference.

Breakfast is Better Together! Host your very own Childline Breakfast this May and help Childline be there 24/7 for every child who needs us

Childline Breakfast 2025 Event

Wouldn’t it be nice to carve out a little time at the start of day to have a chat over your tea and toast?

This May, Childline by ISPCC is calling on families, creches, schools, clubs and workplaces throughout the country to take time for breakfast – to sit, listen and enjoy each other’s company while supporting Ireland’s only 24/7 listening service for children and teenagers nationwide. 

Childline has seen a dramatic rise in demand for all its services. Children reach out to talk to Childline staff and volunteers about family relationships, mental and emotional health and sexual abuse. 

Please join us by hosting your own breakfast so we can continue to be there for every child who needs us.

The Childline Breakfast initiative is once again proudly supported by McCambridge Bread. Those who sign up to host a breakfast will receive an ISPCC Breakfast Pack, including a fresh delivery of McCambridge Bread*.

You will also receive your own digital pack that includes conversation starter cards designed by our in-house therapeutic experts at Childline that will help you to encourage check-ins with the children and young people in your life.

Deirdre McNamara, Director, Marketing and Communications, ISPCC, says “We are delighted to be bringing Childline Breakfast back for 2025! Taking time out to talk and listen to family and friends is hugely beneficial for all. At Childline, we know how important it is that people feel heard, which is why we’re calling for everyone to come on board this year and host their own breakfast and help raise funds for Childline. Small donation can make a big difference for children who need someone to listen.”

You can support us here www.ispcc.ie

If you’re interested in learning more about ISPCC’s Breakfast initiative, contact: [email protected] or go to https://www.ispcc.ie/event/childline-breakfast-2025/

Go on, choose a day this May and enjoy a breakfast together for Childline!

 

* If you’re part of a school, club, crèche, or business, you will receive a special delivery of fresh McCambridge bread. We will be in touch after you register to discuss the date and estimated number of people participating – we will ensure there is enough for everyone!

ISPCC & Javelin Dublin Win Best Radio, Craft, and Copywriting at the Irish Audio Awards

ISPCC & Javelin Dublin won Best Radio, Craft and Copywriting for their Christmas 2024 radio campaign - Once I was that Child, voiced by Saoirse Ronan, at the Irish Audio Awards

Clayton Homer, Javelin; Deirdre McNamara, ISPCC; Aoife Hofler, Javelin; & Des Kavanagh, Javlein

The ISPCC (Irish Society for the Prevention of Cruelty to Children) and Javelin Dublin earned top honours at the 2025 Irish Audio awards, winning Best Radio, Craft, and Copywriting for their Christmas 2024 campaign, Once I Was That Child. Voiced by the acclaimed Saoirse Ronan, this emotionally charged radio ad captured the heartbreaking reality faced by vulnerable children in Ireland.

Hosted by Anton Savage, the awards took place on March 27th at Dublin’s Smock Alley Theatre and celebrated outstanding achievements in audio production. Out of 150 entries, 30 were shortlisted, and nine awards were presented on the night.. The win for ISPCC and Javelin Dublin stood out, reflecting the powerful combination of exceptional craft, storytelling, and the emotional depth that made this campaign so impactful.

The Once I Was That Child radio campaign was launched last November in support of ISPCC’s Childline, Ireland’s only 24/7 listening service for children. In the ad, Saoirse Ronan calls attention to the grim statistics faced by young people in Ireland. The shocking truth revealed by the campaign includes that 300 children a year contact Childline about sexual abuse, 50 children annually attempt to take their own lives while on the phone to Childline and 50 weekly contacts are related to various forms of abuse. Ronan’s voice brought these harrowing statistics to life, urging the people of Ireland to reflect on the hidden suffering of children in their communities.

ISPCC’s Once I Was That Child is more than just an award-winning radio ad; it is a call to action for the Irish public to support a vital service that helps children in crisis. With the backing of Saoirse Ronan and a message that resonated deeply, the campaign helped to shine a light on the darkness faced by too many young people in Ireland today.

Help is finally here for the parents of children suffering from anxiety

ISPCC offers free Digital Mental Health and Wellbeing Programmes to support parents as well as children and young people experiencing mental health difficulties

March 18, 2025

A parent whose child is suffering from anxiety can feel utterly helpless. They are desperate to help them but simply don’t know what to do.  For a parent whose child is on the CAMHS waiting list, the waiting time can feel interminable. If you live in Cork or Kerry, one of the areas in the country with the longest waiting times, it can feel catastrophic. But there is something a parent can do to help their child – and themselves.

ISPCC provides three separate but complimentary Digital Mental Health and Wellbeing programmes, two of which are available to parents/carers of either anxious children or teens while the third is aimed at teenagers experiencing low to moderate levels of anxiety.

ISPCC offers these programmes to all, it isn’t necessary to be on a CAMHS waiting list to avail of them.

The online programmes, which are all free, are based on the principles of Cognitive Behavioural Therapy, or CBT, and are created by SilverCloud, a leading digital mental health provider.

For Susan Nicholson, who completed the Supporting an Anxious Child programme after her GP recommended that her daughter Lauren attend CAMHS, the ISPCC programmes were invaluable.

“I wanted to do something that would help our family to support Lauren. The programme encouraged to me to look at the positives, rather than focusing on the effects of her anxiety. Going through the programme, you could see what other parents were going through and you’re able to relate to their challenges. To know that other people are going through is very helpful. As a parent, you’re supposed to know all the answers, and it’s scary.

“Starting the programme was such an easy process. I liked the fact that it was anonymous, nobody knew me and I didn’t have to go to a meeting in person. It was such a personal experience – in a good way. I didn’t feel like I was just another number.

 

Supporting an Anxious Child and Supporting an Anxious Teen are programmes that will help users to understand anxiety and better support their child or young person. Space from Anxiety is aimed at 15–18-year-olds, and it is designed to empower young people who experience low to moderate anxiety. An adult can refer themselves or their child to the programmes.

The programmes includes interactive tools, activities, mood monitors and journals to encourage users to apply CBT to their own lives. Users have 12 weeks in which to complete the programme under the guidance of a volunteer, known as a supporter, and can avail of an unsupported version of the programme for one year after this time. 

“Chloe [my supporter] was very empathetic,” says Susan. “When you’re in this situation, it’s great when you know someone else cares. I felt as if she cared about Lauren.”

Dee Higgins, an ISPCC volunteer who works on its Digital Mental Health and Wellbeing programmes, believes that the programmes are empowering for users of all ages. “It gives parents and young people a chance to deal with their anxieties before it becomes a huge issue,” she said, adding that “if parents can understand what their child is going through, that’s a huge step.” 

To find out more, go to https://www.ispcc.ie/guided-digital-programmes/

  • ISPCC delivery of these programmes is supported by the HSE National Office for Suicide Prevention, as part of ‘Connecting for Life, Ireland’s National Strategy to Reduce Suicide’

Get up, get out and get talking to help Childline by ISPCC help children and young people in Ireland

Lap and Chat for Childline

Childline by ISPCC urges the nation to get chatting with our Lap and Chat fundraising campaign

February 12, 2025

Get talking while walking and help children and young people by supporting the ‘Lap and Chat’ fundraising campaign from Childline by ISPCC.

The aim of this wellbeing initiative is to help children and teenagers open up about their worries, listen to others and reflect on their feelings with the added benefit of getting out and about and being active.

The campaign was developed in direct response to the worries of callers to Childline, Ireland’s only 24/7 listening service.  

We know from talking to children and young people that their worries range from sibling rivalry and differences in music tastes to exam anxiety, confusion about sexuality and self-harming.

This spring, Childline by ISPCC is calling on schools, clubs and creches to take part in our latest campaign by walking a lap while having a chat with a friend in the yard, school or local area. 

We listen to children and young people sharing their worries every day so we know how vital it is for them to discuss what’s on their mind with people they trust. 

Childline provides a supportive listening ear for all those worries and anything else on the minds of our callers.  “If a worry is big to any of our callers, it’s big to us at Childline,” says John Church, ISPCC CEO. 

ISPCC needs to raise up to 75% of its funding each year from donations and the charity is grateful for all support which helps ensure its services and supports are available to children and young people all day, every day.  

To find out more about the campaign, including information on how to sign up a school, club or creche, visit https://www.ispcc.ie/event/lap-and-chat-for-childline-2025/

 ISPCC will provide a virtual wellbeing talk and reflection workbooks to help those embarking on Lap and Chat to further explore their feelings and any concerns they may have.

The Lap and Chat event can be held any time in March. 

 

Revealed: How one-third of young people* may be addicted to social media

New research shows that one in three young respondents neglects work, family or school several times a week or more because of social media use

This Safer Internet Day (11.02.25), experts from Ireland and Europe will discuss research revealing concerns over the exposure of young people to harmful content online, powerful algorithms and the need for effective digital media literacy

Dublin, February 11th, 2024:  Today, February 11th marks the 22nd anniversary of Safer Internet Day, a landmark global event in the online safety calendar and celebrated in over 180 countries.

New research from the first ever EU-wide survey on loneliness** indicates that one-third of young respondents exhibit patterns of social-media addiction. They have neglected work, family or school several times a week or more because of their social-media habits. The detrimental impact of this will be discussed today among experts from Ireland and Europe as part of Safer Internet Day.

In the European Commission’s Joint Research Centre study, intensive users are defined as respondents who report that they spend more than two hours a day on social media sites or instant messaging tools. Spending this length of time on social media is associated with a substantial increase in the prevalence of loneliness among young people.  However, researchers also point out that how social media is used matters more than how often it is used.

The Irish Safer Internet Centre knows through engagement with children and young people that they are concerned about navigating the ever-evolving digital landscape, and they freely discuss that they feel they spend too much time online. However, more research is crucial to truly understand the challenges they face. Consequently, the Irish Safer Internet Centre will be devoting additional resources to embarking on continuous research in this area in the coming year.

The theme for Safer Internet Day 2025 is “Prepare / Protect / Thrive: Navigating Algorithms and Influencers.” This theme encourages parents, schools, educators, young people and all stakeholders to consider how algorithms and influencers shape young people’s lives.

The key issues that will be discussed during Safer Internet Day 2025 include harmful online content, safety by design, regulation and children’s rights, among many others.

Safer Internet Day 2025 kicks off today with an event in Microsoft’s Dream Space. It will feature keynote addresses from Professor Debbie Ging (DCU), 5Rights Foundation and the European Centre for Algorithmic Transparency, which is part of the Joint Research Centre at the European Commission. In addition, the event will include contributions from the Online Safety Commissioner Niamh Hodnett; Webwise Youth Advisory Panel; the Competition and Consumer Protection Commission; ISPCC; Media Literacy Ireland; Microsoft, Hotline.ie; and National Parents Council.

Minister for Education Helen McEntee TD said: “As Minister for Education and Youth, it is a key priority of mine to work to safeguard and support the wellbeing of our pupils, students and school communities across Ireland. I am very pleased therefore to join Webwise and the Irish Safer Internet Centre, as well as experts from across Ireland and Europe, in marking Safer Internet Day today and highlighting the key themes of prepare, protect and thrive.

“While technology brings many exciting benefits and opportunities, it can also expose pupils and students to negative impacts. It is imperative that we use every lever available to us to help ensure they can stay safe and have the very best opportunity to thrive.

“I look forward to prioritising this area and to working collaboratively with our pupils, students, parents, teachers, school communities and wider education stakeholders over the months and years ahead to make sure our pupils and students are digitally literate, can safely harness the best of what technology presents and can get a mental break from technology too, to empower them to make friends and enjoy their time at school.”

Jane McGarrigle, National Co-ordinator, Webwise, said: “Technology is everywhere and it isn’t something that should be feared. We believe in encouraging children to engage with new technologies, however we are also cognisant of the importance of preparing them for the dangers they may encounter online. We want to empower them with the coping skills and resilience they need to thrive in the digital world. We also want to assure them that there is always support available if they need it and if they feel that their use of technology has become problematic.”

Online Safety Commissioner Niamh Hodnett said: “Coimisiún na Meán is focused on shaping a media landscape that safeguards the rights, wellbeing and development of children, and their safe engagement online. We are delighted to be supporting Webwise and their Safer Internet Day campaign this which this year is Prepare / Protect / Thrive: Navigating Algorithms and Influencers. Following the launch of our Online Safety Code in October of last year, Coimisiún na Meán’s Online Safety Framework is now in place, and we are continuing to prioritise a safer internet for children and young people.”

Safer Internet Day in Ireland is coordinated by the Irish Safer Internet Centre, a partnership between Hotline, ISPCC, National Parents Council and Webwise, providing a range of complementary online safety services, including an education and awareness centre, child and parent helplines and a hotline. The Centre is coordinated by the Department of Justice and co-funded by the European Union.

*In the EU study, young people are categorised as aged between 16 and 30 years

**The EU-wide study on loneliness (EU-LS) was conducted by the Joint Research Centre as part of a European Parliament pilot project in partnership with the Directorate General for Employment, Social Affairs & Inclusion. To learn more about the paper on Loneliness and Social Media Use in the European Union, click here

[ENDS]

Wanted: Volunteers to help Childline listen to children in need

2 women at call center

New year, new challenges facing Childline as children and young people increasingly reach out for support. Childline needs volunteers to be ready to listen to any child when they need to talk.

Volunteers are the heart and soul behind Childline’s 24/7 listening service for children and young people. These men and women go out of their way time and again to offer support to those who need it, whenever they need it, no matter the reason.

The Childline listening service is now recruiting volunteers for its office in Dun Laoghaire. Its 24/7 listening service is free and confidential and can be reached online or by phone.  

Childline volunteers come from all walks of life and are united by one common purpose: to help ensure no child or young person in Ireland has to face their challenges alone, no matter how big or small.  

Many children and young people need to talk to a supportive listener. A total of 820 children and young people contacted Ireland’s only 24-hour listening service during Christmas*, representing a 12% increase in connections made in 2024 compared with Christmas 2023.  

Childline needs more volunteers to be ready to listen to these children and young people.

Volunteers receive full training in advance of answering their first contact and ongoing support and upskilling thereafter. The first training session of 2025 starts in February. 

 An excellent team spirit and sense of support prevails at Childline units throughout the country where volunteers gather for their four-hour weekly shift. 

Childline volunteer Dee says that she never expected to get so much back from volunteering in her own life. “I have learned so many new skills and made friends from all walks of life. We are all united with a common purpose: to make sure every child has somewhere they can turn.”

Another volunteer Liz says that although she was initially nervous at the thought of becoming a volunteer with Childline, she is delighted that she did it. “People always think that you’re dealing with the most neglected children of society but this is not necessarily the truth, so many children just need to talk. It tugs at my heartstrings that so many children need Childline.”

If you would like more information on becoming a Childline volunteer at our unit in Dun Laoghaire and helping the service to listen to children and young people, please go to https://www.ispcc.ie/volunteer-with-childline/