ISPCC attends the Joint Committee on Artificial Intelligence

It was an honour to be invited to attend the Joint Committee on Artificial Intelligence and discuss the impact of AI on children and young people. ISPCC’s purpose is to protect childhood, and we believe that it is crucial to ensure that AI technologies are designed safely and ethically, with a child-rights approach.

The meeting of Joint Oireachtas Committee on Artificial Intelligence was a wonderful opportunity to share the insights of our colleagues in ISPCC who have direct daily engagement with children.

While there are legitimate – and grave – concerns about the future development of AI, it can also be used as force for good. 

ISPCC CEO John Church emphasised that the voice of the child is essential when formulating policy in this area, while Head of Policy and Public Affairs Fiona Jennings stressed ISPCC’s involvement in research projects underpinned by AI technologies – GroSafe and NLight – as well as the Children’s Online Redress Sandbox project which will establish a first-of-its-kind mechanism to advance child online safety through collaboration across sectors, borders and generations utilising a regulatory sandbox methodology.

GroSafe is funded by Research Ireland and aims to develop a technology-enabled solution to build societal resilience against child grooming.

NLight, funded by Safe Online, is a deployable text analysis tool that allows for better data and sentiment analysis of our Childline webchat service.

 She also discussed the Children’s Online Redress Sandbox project which will establish a first-of-its-kind mechanism to advance child online safety through collaboration across sectors, borders and generations.

At ISPCC, we believe that children and young people need to be educated on how to use AI technologies responsibly and productively. Legislators must champion a robust regulatory system that supports safe and ethical design of AI technologies. A cross-government coordinated approach with a national policy focus is needed, situated in the Department of An Taoiseach. The proposed AI office and AI observatory could offer this opportunity.

Every child has the right to lead a better, happier, safer childhood. It is our hope that working with our partners in the Irish Safer Internet Centre and on novel solution-focused projects, we can ensure that the rights of children and young people are protected as AI technologies evolve.

The other organisations represented at the meeting included the Ombudsman Youth Advisory Panel, National Youth Council, Children’s Rights Alliance, National Parents Council, BeLong To, CyberSafeKids, Irish Traveller Movement, spunout and Webwise.

Could you help Childline listen to children in Drogheda?

volunteers outreach

Shauna McDaniel’s reason for volunteering with Childline is simple: She would have loved to have called Ireland’s only 24/7 listening service when she was young.

“I could have really benefited from having an adult to talk to, to help me feel less alone, to feel that I was worthy of being part of a conversation, to reassure me that my life is valid and how I feel is valid.”

Shauna grew up in single-parent household in rural Ireland. Her mother was very loving but exhausted trying to care for three children on her own.

Shauna has been volunteering with Childline since February 2024 and the 39-year-old says that she loves hearing the stories of the children who call. “It’s not always tragic conversations. I get so much joy from a child saying that they feel better at the end of our conversation.”

The Childline listening service is now recruiting volunteers for its office in Drogheda, which is dedicated to helping Ireland’s children.

For Sarah Edwards, who has been in the Drogheda office for the last three years, volunteering with Childline has changed her life in ways she could never have envisioned. Her aim when she started volunteering “was to empower at least one child on my shift, but the reason why I stay is because of the other volunteers. “I’ve made friends for life, we really support each other.”

She says that knowing you have helped a child makes your week.  “Depending on the child’s age, I put my seven-year-old or my 16-year-old hat on. I imagine myself being that age and in that situation.

After working for 24 years in the drinks industry, Sarah is planning to do a psychology degree, a development she credits to her time volunteering with Childline.

The service provided by ISPCC is always available to any child and young person across Ireland who would like to talk about any topic on their mind.  

Childline’s 24/7 listening service is free and confidential and can be reached online or by phone.  

Volunteers with the service come from all walks of life and are united by one common purpose: to help ensure no child or young person in Ireland has to face their challenges alone.  

An excellent team spirit and sense of support prevails at Childline units throughout the country. Volunteers receive full training in advance of answering their first contact and ongoing support and upskilling thereafter. The training will take place in September.

“You’re never on your own,” says Sarah. “Everyone on your shift is in the room with you.”

Childline regional supervisor Mary Nolan Durkan says: “Childline volunteers play a vital role in helping to ensure there is always someone there to listen, support and empower children and young people in Ireland when they seek a listening ear. The Childline training course is a comprehensive course which equips volunteers with the skills to deliver a quality service to children.”

“I’ll never leave Childline,” says Sarah, “no matter what I do going forward, I’ll always be a volunteer. I absolutely love it.

  • If you would like more information on becoming a Childline volunteer at our unit in Drogheda and helping the service to listen to children and young people, please go to https://www.ispcc.ie/volunteer-with-childline/
  • If you don’t have the time, but still want to make a difference, you can donate at ispcc.ie

Make a splash for Childline this September

September Sea Swim 2024

Finding Nemo’s Dory was very clear: “Just keep swimming”. It’s advice that heptathlete Lara O’Byrne would certainly agree with.

Lara, a passionate sea swimmer, was one of the first people to sign up to this year’s September Sea Swims. Now she’s hoping that people throughout the country will join her and make a splash for Childline.

Childline’s September Sea Swims are open to everyone. You don’t actually have to live by the coast to participate in this beneficial endeavour for body and soul: any open water location will do for your swims, dips or paddles.

Childline will also be hosting pop-up swim events throughout September if you’d like to take the plunge with others.

September Sea Swims offer a fantastic opportunity to nurture your mental and physical health while supporting the wellbeing of children and young people. All funds raised will do directly to Childline, Ireland’s only 24/7 listening service, to ensure that there is always someone to listen when a child or young person needs to talk.

For Lara who founded the Original Lobster wetsuit company, signing up for September Sea Swims has physical, mental and emotions benefits. “Sea swimming is a way to connect not only with nature, but with yourself,” she says.

“When you’re in the water, all of the outside problems don’t seem so bad. It’s my favourite way to decompress and be in the moment. It also brings people together and creates a sense of community. That’s why I’ve decided to take part in this challenge while also raising money for a fantastic charity.”

Psychologist and author Allison Keating has also signed up for September Sea Swims. She firmly believes that the refreshing reset offered sea swimming has multiple benefits for body and soul.

“Sea swimming is an incredibly immersive and totally free experience that reconnects you with your body, while calming and reinvigorating your mind. It gets you out of your head and back into your body, with stress-relieving benefits that last long after your dip.”

It’s very straightforward to join Lara and Allison in September Sea Swims for Childline.

Simply sign up to do 10 swims whenever you want throughout the month. You can do it as a solo challenge or with a group of friends.

Each participant should register individually at https://septemberseaswim.com/ to receive their fundraising pack and be eligible for a prize draw to win an Original Lobster wetsuit. They will also receive a fundraising pack.

So go on, dive in and soak up the benefits of swimming for Childline.

Summer Break, Silent Struggles

Summer Break, Silent Struggles: major increase in callers reporting physical and sexual abuse 

The hidden dangers faced by children over the summer, including isolation, neglect and sexual and physical abuse 

The Childline team are experiencing a significant increase in contacts now that the summer holidays are officially in full swing. The longer days and the break from the routine of school life has led to an increased risk of isolation, exposure to danger online, abuse and neglect. 

The end of the academic year means that many children will lose connection with their friends from school and the support of the teachers around them.  At school, they can be themselves without fearing the consequences. Consequences that include domestic violence, abuse, neglect and social isolation.

Childline staff and volunteers report that sexual abuse contacts have increased by 10% during the summer holidays, while reports of physical abuse have risen by 24% at the same time. There have been over 100 contacts for both sexual and physical abuse during the summer holidays.

Others who contact Childline also reveal concerns about food poverty, social isolation and financial issues.

Many of these children dread the summer and count the days to go back to school.

Abby*, a teenager, said that she hates being at home with her single mother who is an addict. She has become increasingly anxious as the summer term went on. School is a salvation for her, a place to escape for a few hours from the chaos of her home life and the constant male callers. It’s also a place where she gets regular meals and she knows that her teachers are looking out for her.

Jack*, whose parents have separated, dreads going on holidays with his mother’s new partner. He lives in fear that he will lose his temper and hit out at Jack and his younger sister.

For Jennifer*, the thought of months without her friends is devastating. She lives in the heart of rural Ireland and loves school and hates the isolation of her home. She is worried that her friends will move on without her and she’ll lose them.

Elizabeth Donlon Fox, National Childline Listening Coordinator, hears similar stories on a daily basis: “The lives of children and young people can be destroyed during what are meant to be happy, carefree summer days. Instead of enjoying the summer holidays, some children are living with isolation, fear, and neglect. It is horrifying to hear what so many children and young people have to endure. I was heartbroken when talking to Finn* who confided in me about the toll his emotionally abusive family takes on him. He says that he hates being at home. Unfortunately for many like Finn* summer is a time of heartbreak and not happiness.”

In order to continue to be there for every child who needs us, Childline needs your help. Donations to Childline can be the shield that protects them, the voice that listens, and the hand that holds theirs in the darkest times.

ISPCC offers support to children and young people at childline.ie and at 1 800 66 66 66. 

*Names have been changed

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ISPCC announces global project to prevent online child sexual exploitation and abuse

cyberbullying

The project, spearheaded by Greek non-profit child welfare organisation The Smile of the Child, will be co-created by children and young people to ensure their voices are heard

ISPCC is honoured to announce its participation in a worldwide project designed to transform how we prevent and respond to online child sexual exploitation and abuse.
Safe Online, a global fund dedicated to eradicating online child sexual exploitation and abuse, is funding the project called “Sandboxing and Standardizing Child Online Redress”.

The COR Sandbox project will establish a first-of-its-kind mechanism to advance child online safety through collaboration across sectors, borders and generations.

The project is led by The Smile of the Child, Greece’s premier child welfare organisation and

ISPCC is a partner alongside The Young and Resilient Research Centre at Western Sydney University, Child Helpline International and the Centre for Digital Policy at University College Dublin.

Sandboxes bring together industry, regulators and customers in a safe space to test innovative products and services without incurring regulatory sanctions and they are mainly used in the finance sector to test new services. The EU is increasingly encouraging the use of sandboxes in the field of high technology and artificial intelligence.

Through the participation of youth, platforms, regulators and online safety experts, this first regulatory sandbox for child digital wellbeing will provide for consistent, systemic care and redress for children from online harm, based on their rights under the United Nations Convention on the Rights of the Child (UNCRC).

Getting reporting and redress right means that we can keep track of harms and be able to identify systemic risk. Co-designing the reporting and redress process with young people as equitable participants can help us understand what they expect from the reporting process and what remedies are fair for them putting Article 12 of the UNCRC into action.

The project also benefits from the guidance of renowned digital safety experts, including Project Lead and Scientific Coordinator Ioanna Noula, PhD, an international expert on tech policy and children’s rights; pioneering online safety and youth rights advocate Anne Collier; youth rights and participation expert Amanda Third, PhD, of the Young and Resilient Research Centre; international innovation management consultant Nicky Hickman; IT innovation and startup founder Jez Goldstone; and leading child online wellbeing scholar Tijana Milosevic, PhD.

ISPCC Head of Policy and Public Affairs Fiona Jennings said: “This project is a wonderful example of what we can achieve when we collaborate and listen to children and young people. Having robust online reporting mechanisms in place is a key policy objective for ISPCC and this project will go a long way towards making the online world safer for children and young people to participate in.”

Project lead Ioanna Noula said: “ISPCC’s contribution to a project, which seeks to build coherence around the issue of online redress, will be a catalyst for real and substantial change in the area of online reporting. Helplines play a key role in flagging illegal and/or harmful content. As the experts in listening and responding to children, ISPCC can provide insight from an Irish context to help spearheading the implementation of the Digital Services Act and the wellbeing of children online.”

ISPCC honoured at the Media Awards 2025

ISPCC and leading independent full service advertising agency Javelin received the top accolade for the Best Collaboration Agency & Media Owner (Niche) at this year’s Media Awards for its national radio campaign ‘Once I was that Child’

The radio campaign, which was voiced by Saoirse Ronan, aimed to reveal the dark truths behind childhood in Ireland. ‘Once I was that Child’ was brought to full, terrible, haunting life by the power of Saoirse’s performance. The Blitz and Outrun actress urged the listener to think of and donate to the ISPCC, which needs public support to continue its essential work helping so many traumatised children and young people.       

The Media Awards, which took place in the Mansion House, on May 8, celebrate the teams behind the ideas, strategic and creative thinking and implementation which generate impact and business success. The categories reflect the fast-moving media landscape and recognise the talent who are driving the change.

ISPCC and Javelin also received a Silver award for ‘Once I was that Child’ in the Media Campaign Niche, a category limited to campaigns with a media budget of under €50,000.

Deirdre McNamara, Director, Marketing and Communications, ISPCC, says: “We’re absolutely delighted to receive this recognition. The awards are a testament to the passion, creativity and true collaborative spirit of our combined teams. Working with the Javelin team, we created a very important campaign. ‘Once I was that child’ is a reminder to us all that once innocence is stolen childhood is lost forever.”

ISPCC says a huge thank you to our fabulous volunteers

This National Volunteering Week (May 19-25, 2025), ISPCC wants   to say a huge thank you to all our wonderful volunteers who are always available to listen to children and young people 

We couldn’t provide the services and support we do without our selfless volunteers who go out of their way time and again to offer support to those who need it, whenever they need it, no matter the reason.

“Our dedicated volunteers and teams around the country listen and support children and young people, no matter what is on their mind or what they may be going through,” says Caroline O’Sullivan, ISPCC Director of Services. “Childline is there, unconditionally, for them. Our online chat service is ideal for children who may feel more comfortable seeking support by typing and messaging about what is going on for them.”

These conversations address serious challenges, with self-harm a big issue, as well as anxiety, stress over exams and family disagreements also being regularly discussed. For teens, body image and stress over social media is causing a lot of anxiety.

Ian Kinsella, a recent volunteer in ISPCC’s Dublin unit, says that children and young people need to be heard and need to be given their space without direction and judgment because they get that in so many other places. He says that “it is incredibly rewarding to see that you have made a difference in a child’s life, it’s priceless”.

As well as the 24/7 listening service, ISPCC also offers free Digital Mental Health and Wellbeing Programmes, two of which are available to parents/carers of either anxious children or teens while the third is aimed at teenagers experiencing low to moderate levels of anxiety. Users complete the programme under the guidance of a volunteer.

ISPCC volunteer Dee Higgins believes that the programmes are empowering for users of all ages. “It gives parents and young people a chance to deal with their anxieties before it becomes a huge issue,” she said, adding that “if parents can understand what their child is going through, that’s a huge step.”

The Childline 24/7 listening service is anonymous, a fact that Ian thinks really helps children and young people to express what’s on their mind to a supportive listener.

“So many people feel that they can’t talk to others about what’s going on in their lives,” says Val Beegan, a volunteer with Childline’s Limerick unit. Val knows all about what’s on the minds of children and young people as she’s been volunteering with Childline for over 25 years.

Val has been involved in every type of conversation from children devastated to be thrown out of their friends’ what’s app group to young people wanting to stop self-harming but unable to do so.

She is one of two volunteers in ISPCC’s Limerick office working on both Childline’s 24/7 listening service and its online digital mental health programmes. Val believes that levels of anxiety among children and young people have really exacerbated over the years. “It is so good to hear young people talking about it on the phone and opening up how it affects them.”

Val also sees the other side of the story, how parents can feel so helpless trying to help their children who are suffering from anxiety and is grateful to be involved in the Digital Mental Health and Wellbeing Programmes because she feels that they can make such a difference to children, young people and their parents.

They all need to be heard, says Val, and talking can make a real difference.

Breakfast is Better Together! Host your very own Childline Breakfast this May and help Childline be there 24/7 for every child who needs us

Childline Breakfast 2025 Event

Wouldn’t it be nice to carve out a little time at the start of day to have a chat over your tea and toast?

This May, Childline by ISPCC is calling on families, creches, schools, clubs and workplaces throughout the country to take time for breakfast – to sit, listen and enjoy each other’s company while supporting Ireland’s only 24/7 listening service for children and teenagers nationwide. 

Childline has seen a dramatic rise in demand for all its services. Children reach out to talk to Childline staff and volunteers about family relationships, mental and emotional health and sexual abuse. 

Please join us by hosting your own breakfast so we can continue to be there for every child who needs us.

The Childline Breakfast initiative is once again proudly supported by McCambridge Bread. Those who sign up to host a breakfast will receive an ISPCC Breakfast Pack, including a fresh delivery of McCambridge Bread*.

You will also receive your own digital pack that includes conversation starter cards designed by our in-house therapeutic experts at Childline that will help you to encourage check-ins with the children and young people in your life.

Deirdre McNamara, Director, Marketing and Communications, ISPCC, says “We are delighted to be bringing Childline Breakfast back for 2025! Taking time out to talk and listen to family and friends is hugely beneficial for all. At Childline, we know how important it is that people feel heard, which is why we’re calling for everyone to come on board this year and host their own breakfast and help raise funds for Childline. Small donation can make a big difference for children who need someone to listen.”

You can support us here www.ispcc.ie

If you’re interested in learning more about ISPCC’s Breakfast initiative, contact: [email protected] or go to https://www.ispcc.ie/event/childline-breakfast-2025/

Go on, choose a day this May and enjoy a breakfast together for Childline!

 

* If you’re part of a school, club, crèche, or business, you will receive a special delivery of fresh McCambridge bread. We will be in touch after you register to discuss the date and estimated number of people participating – we will ensure there is enough for everyone!

ISPCC & Javelin Dublin Win Best Radio, Craft, and Copywriting at the Irish Audio Awards

ISPCC & Javelin Dublin won Best Radio, Craft and Copywriting for their Christmas 2024 radio campaign - Once I was that Child, voiced by Saoirse Ronan, at the Irish Audio Awards

Clayton Homer, Javelin; Deirdre McNamara, ISPCC; Aoife Hofler, Javelin; & Des Kavanagh, Javlein

The ISPCC (Irish Society for the Prevention of Cruelty to Children) and Javelin Dublin earned top honours at the 2025 Irish Audio awards, winning Best Radio, Craft, and Copywriting for their Christmas 2024 campaign, Once I Was That Child. Voiced by the acclaimed Saoirse Ronan, this emotionally charged radio ad captured the heartbreaking reality faced by vulnerable children in Ireland.

Hosted by Anton Savage, the awards took place on March 27th at Dublin’s Smock Alley Theatre and celebrated outstanding achievements in audio production. Out of 150 entries, 30 were shortlisted, and nine awards were presented on the night.. The win for ISPCC and Javelin Dublin stood out, reflecting the powerful combination of exceptional craft, storytelling, and the emotional depth that made this campaign so impactful.

The Once I Was That Child radio campaign was launched last November in support of ISPCC’s Childline, Ireland’s only 24/7 listening service for children. In the ad, Saoirse Ronan calls attention to the grim statistics faced by young people in Ireland. The shocking truth revealed by the campaign includes that 300 children a year contact Childline about sexual abuse, 50 children annually attempt to take their own lives while on the phone to Childline and 50 weekly contacts are related to various forms of abuse. Ronan’s voice brought these harrowing statistics to life, urging the people of Ireland to reflect on the hidden suffering of children in their communities.

ISPCC’s Once I Was That Child is more than just an award-winning radio ad; it is a call to action for the Irish public to support a vital service that helps children in crisis. With the backing of Saoirse Ronan and a message that resonated deeply, the campaign helped to shine a light on the darkness faced by too many young people in Ireland today.