ISPCC honoured at the Media Awards 2025

ISPCC and leading independent full service advertising agency Javelin received the top accolade for the Best Collaboration Agency & Media Owner (Niche) at this year’s Media Awards for its national radio campaign ‘Once I was that Child’

The radio campaign, which was voiced by Saoirse Ronan, aimed to reveal the dark truths behind childhood in Ireland. ‘Once I was that Child’ was brought to full, terrible, haunting life by the power of Saoirse’s performance. The Blitz and Outrun actress urged the listener to think of and donate to the ISPCC, which needs public support to continue its essential work helping so many traumatised children and young people.       

The Media Awards, which took place in the Mansion House, on May 8, celebrate the teams behind the ideas, strategic and creative thinking and implementation which generate impact and business success. The categories reflect the fast-moving media landscape and recognise the talent who are driving the change.

ISPCC and Javelin also received a Silver award for ‘Once I was that Child’ in the Media Campaign Niche, a category limited to campaigns with a media budget of under €50,000.

Deirdre McNamara, Director, Marketing and Communications, ISPCC, says: “We’re absolutely delighted to receive this recognition. The awards are a testament to the passion, creativity and true collaborative spirit of our combined teams. Working with the Javelin team, we created a very important campaign. ‘Once I was that child’ is a reminder to us all that once innocence is stolen childhood is lost forever.”

ISPCC says a huge thank you to our fabulous volunteers

This National Volunteering Week (May 19-25, 2025), ISPCC wants   to say a huge thank you to all our wonderful volunteers who are always available to listen to children and young people 

We couldn’t provide the services and support we do without our selfless volunteers who go out of their way time and again to offer support to those who need it, whenever they need it, no matter the reason.

“Our dedicated volunteers and teams around the country listen and support children and young people, no matter what is on their mind or what they may be going through,” says Caroline O’Sullivan, ISPCC Director of Services. “Childline is there, unconditionally, for them. Our online chat service is ideal for children who may feel more comfortable seeking support by typing and messaging about what is going on for them.”

These conversations address serious challenges, with self-harm a big issue, as well as anxiety, stress over exams and family disagreements also being regularly discussed. For teens, body image and stress over social media is causing a lot of anxiety.

Ian Kinsella, a recent volunteer in ISPCC’s Dublin unit, says that children and young people need to be heard and need to be given their space without direction and judgment because they get that in so many other places. He says that “it is incredibly rewarding to see that you have made a difference in a child’s life, it’s priceless”.

As well as the 24/7 listening service, ISPCC also offers free Digital Mental Health and Wellbeing Programmes, two of which are available to parents/carers of either anxious children or teens while the third is aimed at teenagers experiencing low to moderate levels of anxiety. Users complete the programme under the guidance of a volunteer.

ISPCC volunteer Dee Higgins believes that the programmes are empowering for users of all ages. “It gives parents and young people a chance to deal with their anxieties before it becomes a huge issue,” she said, adding that “if parents can understand what their child is going through, that’s a huge step.”

The Childline 24/7 listening service is anonymous, a fact that Ian thinks really helps children and young people to express what’s on their mind to a supportive listener.

“So many people feel that they can’t talk to others about what’s going on in their lives,” says Val Beegan, a volunteer with Childline’s Limerick unit. Val knows all about what’s on the minds of children and young people as she’s been volunteering with Childline for over 25 years.

Val has been involved in every type of conversation from children devastated to be thrown out of their friends’ what’s app group to young people wanting to stop self-harming but unable to do so.

She is one of two volunteers in ISPCC’s Limerick office working on both Childline’s 24/7 listening service and its online digital mental health programmes. Val believes that levels of anxiety among children and young people have really exacerbated over the years. “It is so good to hear young people talking about it on the phone and opening up how it affects them.”

Val also sees the other side of the story, how parents can feel so helpless trying to help their children who are suffering from anxiety and is grateful to be involved in the Digital Mental Health and Wellbeing Programmes because she feels that they can make such a difference to children, young people and their parents.

They all need to be heard, says Val, and talking can make a real difference.